8 Tips to Increase Response in Email

Free: Offer something free: It’s an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.

Tracking: Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is http://www.adminder.com

Tracking also allows you to find out what information is most important to your readers

Short but informative: Provide the information in a short and clear method showing the main information using short paragraphs of 3-4 lines making it easy to read or skim over. Using bullet points and line space between paragraphs to highlight important points.

Benefits not features: Show what the item or service can do for your customer, not what its features are.

Call to Action: Use a sense of urgency with ease of contact with a

Easy to contact: Use Clickable link such as http://site.com or mailto:you@yoursite.com

This format will create a click on link in most email programs.

If you are marketing internationally you will need a format suitable for American On Line –The biggest US ISP. Something like this:

[ AOL Users Click Here ]

Always test and target to your market, response rates can be up to 20% with the right message. Trial and error will prove you right or wrong. The power of the promotion to an in-house list is something very over looked. The list must have agreed to receive information (opt-in) from you or you just become junk email.

About The Author: Paul Easton is a self confessed Internet Marketing Nut and Editor of "Power Promotion Plus" –An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here: http://www.Digitalawol.com/?source=Article | paule@Createtoolbar.com

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